No More Guessing Games for Online Shopping

If you’re like me, any clothing you buy online is generally a simple t-shirt because anything more complicated is susceptible to inaccurate sizing. Hell, even the t-shirt isn’t right 100% of the time. But new technologies are being developed to help close the “guess” gap so you can buy clothes online with more confidence that it will fit.

UPcload is a new technology that measures you. The process simply requires you go stand in front of your webcam holding a standard CD, and the program will generate measurements based on the CD.

You can make an account on UPcload for free! So far, the participating retailers are limited. It’s a Berlin-based brand; the first U.S. presence will be North Face next month.

Boston-based True Fit is another technology that aims to get you a better fit while shopping online. Rather than work with a webcam, this method has you fill out an online profile with your age, height, weight, sex, body type, as well as preferred labels, types of clothes (i.e. t-shirts, dresses), and the sizes you already have from these labels. The algorithm makes its recommendations based on this information, and like many other programs True Fit gets “smarter” the more you use it.

While these companies are just starting out, they will likely gravitate towards bigger labels that can be found in retail stores. Hopefully if they are successful, they can partner with some of our favourite online-only stores so we can get our nerdtastic clothes that actually fit when they come in the mail.

Feature image from orbclothing.ca